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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Ren?e Mauborgne |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne |
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Song for the Blue Ocean: Encounters Along the World's Coasts and Beneath the Seas by Carl Safina |