Michael Schudson

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Michael Schudson quotes

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Advertising generally works to reinforce consumer trends rather than to initiate them.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

American advertisers rely on 'essentially illogical' approaches to determine th... (more Michael Schudson quotes)

Books about Michael Schudson

Contemporary Authors: Biography - Schudson, Michael (1946-)

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