Leo Burnett

Leo Burnett quotes

A good ad which is not run never produces sales.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Anyone who thinks that ... (more Leo Burnett quotes)

Books about Leo Burnett

	The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, by Denis Higgins Read more... | Comments (0) | Post new comment
	Leo Burnett Book of Advertising by Simon Broadbent Read more... | Comments (0) | Post new comment
	The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library) by Denis Higgins Read more... | Comments (0) | Post new comment

Leo Burnett websites

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