A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
We were hoping to build a small, profitable company. And of course, what we've done is build a large, unprofitable company.
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
First you find a little thread, a little thread leads you to a string, and the string leads you to a rope. And from the rope you hang by the neck.
I don't think tennis is a glamour game, not at all.
Most Indians go into education. Their parents just push them into education like parents in Australia push them into sports.
The mentality we have in India is not very sporting.
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