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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to ma... (more Jeff Bezos quotes)
| Jeff Bezos: Business Executive And Founder Of Amazon.com (Ferguson Career Biographies) by Bernard Ryan Jr. | |
| Jeff Bezos: Business Genius of Amazon.Com (Internet Biographies) by Judy Garty | |
| Jeff Bezos: King Of Amazon.Com (Techies) by Josepha Sherman |
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